Rumor began with a dream: to blend the rich heritage of Pakistan with the modern familiarity of the West, creating a brand that is both elegant and bold.

After a meticulous process of curating fabrics, ensuring high-quality craftsmanship, and conceptualizing innovative designs, Rumor was born.

At Rumor, we are guided by values that reflect our dedication to quality and originality:
Heritage: Honoring the rich traditions and craftsmanship of our Pakistani roots.
Craftsmanship: Committing to high standards and quality in every piece we create.
Fresh Designs: Offering original silhouettes and color palettes that excite and inspire.

Our debut collection, "An Ode to the Golden Coast," is a testament to our vision. This collection of silk outfits draws inspiration from the diverse landscapes of California, from its serene beaches and majestic forests to its striking deserts. Each piece is designed to evoke nostalgia with its craftsmanship and excitement with its contemporary silhouettes and vibrant colors.